A grounded theory of the corporate identity and corporate strategy dynamic

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

Corporate Strategy and Parenting Theory

T H I S PAPER PROVIDES A BRIEF summary of what w e a t the Ashridge Strategic Management Centre believe we have learned about corporate strategy over the last ten years. It lays out the basis for our ideas about corporate parenting and the implications of parenting theory for management decisions. It is structured around nine propositions, each of which attempts to convey both what we have lear...

The Corporate Secret Identity

THE IMPACT OF CORPORATE SOCIAL ACTIONS ON CORPORATE REPUTATION Grounded in stakeholder theory and a resource-based view

Grounded in stakeholder theory and a resource-based view of the firm, this conceptual paper explores the impact on corporate reputation of the evolution of corporate social actions over time. Information asymmetries between stakeholders, the stickiness of reputation and other temporal considerations provide the foundation for the proposed conceptual model of the relationship between corporate s...

Towards a Corporate Cultural Theory Towards a Corporate Cultural Theory

Despite the significance and impact of corporate culture upon organisational performance, rigorous ethnographic techniques are relatively absent in the management literature. This won’t do – culture is too important to be left undefined and unrefined, and analysts need a deeper awareness of the anthropological and sociological frameworks that can clarify cultural analysis. There are many cultur...